According to this article in the New York Times, Target is making some waves with their own book selections. Even though I spend a lot of time in Target and love books, I’ve never spent much time in their book section assuming it was just the usual bunch of bestsellers that I had no real interest in, but apparently the retailer has chosen some unlikely titles for their featured selections and, at least in one case, turned a dud of a book into a bestseller.
From what I read in the article it looked like all the selections were in the women’s fiction category, but I know Target carries other books as well. Does anyone know if they have featured selections in other categories? I am thinking YA and children’s, but there are other big categories like non-fiction and thrillers, where a Target featured selection could make a big difference in book sales. It’s a relatively small book section at Target, so I am guessing all their books and featured selections are going to come from the big publishing houses, but hey, if they are picking unlikely titles from big houses maybe they would look at titles from independent publishers as well.
Of course, it doesn’t look like authors have much control over whether or not their book gets picked as one of the featured titles or not, but it wouldn’t hurt to do some research into just how the whole selection process works.
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